Consumer Segmentation

Segmentation analysis allows clients to better match interventions with target markets.

Without a doubt, knowledge is power.

SCIO Health Analytics partners with clients to ensure the data they collect are transformed into knowledge, intelligence and insight. But to understand this big picture, industry leaders realize they must evaluate various facets and components that comprise the whole.

To that end, SCIO helps clients create comprehensive and customized segmentation schemas so they can better understand market share, manage populations by specific segments and migration patterns, facilitate optimal client retention and acquisition, and enhance market communication and outreach. We conduct multi-dimensional profiling based on health status and opportunities for engagement through SES, socio-demographic, attitudinal and activity data. This approach allows us to illustrate multiple dimensions of risk and risk by segment to develop appropriate intervention strategies.

We offer…

  • Product design and product rationalization, using segmentation to define which specific products and features resonate best with various markets.
  • Risk profiling segmentation to help clients understand the various dimensions of risk. Profiling risk by segment supports the development of appropriate intervention strategies.
  • Market share analysis to illustrate how members and markets differ, and where products might be best received.
  • Customer acquisition and churn management, relying upon advanced analytics to help clients identify new customers for the future and alert them about which customers are most at risk of leaving.
  • Message management, assisting clients in message development and delivery through profiling and segmentation efforts. Supporting this analysis is SCIO’s unique Just In Time Wellness application, which sends personalized, proactive alerts to consumers when preventive services are recommended or a gap in care is identified.
  • Segment migration, helping clients understand segment migration—particularly as health status changes— to anticipate what type of intervention programs are needed to ensure proper population health management.