"Using Patient Personas to determine Pharma Marketing Spend and Allocations"
This webinar is postponed till further notice.
Tom Peterson, SVP, Risk Adjustment SCIO Health Analytics
Tom Peterson brings more than 25 years of experience in healthcare. Prior to joining the SCIO team, Tom was CEO and co-founder of Clear Vision Information Systems (acquired by SCIO® in 2016), which designed software and services to optimize care and revenue for plans and providers across the country. Tom brings a unique perspective to revenue and care optimization having held positions at major health plans including Blue Shield of California and Blue Cross of California, as well as providers such as Cedars-Sinai Medical Center.
His extensive background in clinical data related to risk adjustment, system design and analysis, provider outreach and training program development led to his involvement in the Industry Collaboration Effort (ICE), the development of training forums and best-practice presentations on risk adjustment for the industry. In his role with SCIO, Tom leads the operations in Westlake Village, California overseeing the strategic direction and IT innovation to ensure growth and alignment with evolving industry needs.