SCIO Health Analytics to Present Webinar on How Patient Personas Can Drive Market Expansion for Pharma View as PDF


WEST HARTFORD, Conn. – May 16, 2018


John Pagliuca, Vice President, Life Sciences and Mark Feeney, a SCIO Life Sciences Solution Consultant will present the webinar, How Patient Personas can drive Market Expansion for Pharma.


The pharmaceutical industry is losing hundreds of billions of dollars each year due to patient non-adherence. It continuously searches for new tools, insights, assets that will expand new and current markets and while closing the gap of patient non-compliance.

SCIO Health Analytics offers such a unique asset that combines the values of medical and prescription claims, socioeconomic, and patient behavioral data. With SCIO’s Patient Personas, pharma manufacturers have access to a new tool to penetrate new markets and to grow existing ones.

The webinar’s participants will learn how SCIO’s Patient Personas can help pharma commercial teams:

  • Gain insights on how to increase compliance through better patient and HCP messaging and education.
  • Identify undiagnosed patients at a zip/post-code level, thereby expanding market opportunities not only for the targeted pharmaceutical manufacturers but for their targeted healthcare professionals (HCPs) as well.
  • Assess patients’ risk and impactability scores.
  • Quantify market potential within a given region.

To learn more about SCIO Health Analytics and how we can help you reach commercial excellence, go to


Tuesday, May 22, 2018, 11:00 a.m. – 12:00 noon EST


For more information or to register for this webinar, click here.

Media contact:
Brandon Glenn
Amendola Communications

SCIO Health Analytics Contact:
Michele Norton, M.S., R.N.
Senior Vice President Marketing