PRESS RELEASE

SCIO Health Analytics to Present Webinar on How Patient Personas Can Drive Market Expansion for Pharma View as PDF

MEDIA ADVISORY

WEST HARTFORD, Conn. – May 16, 2018

WEBINAR TOPIC & SPEAKER(s):

John Pagliuca, Vice President, Life Sciences and Mark Feeney, a SCIO Life Sciences Solution Consultant will present the webinar, How Patient Personas can drive Market Expansion for Pharma.

OVERVIEW:

The pharmaceutical industry is losing hundreds of billions of dollars each year due to patient non-adherence. It continuously searches for new tools, insights, assets that will expand new and current markets and while closing the gap of patient non-compliance.

SCIO Health Analytics offers such a unique asset that combines the values of medical and prescription claims, socioeconomic, and patient behavioral data. With SCIO’s Patient Personas, pharma manufacturers have access to a new tool to penetrate new markets and to grow existing ones.

The webinar’s participants will learn how SCIO’s Patient Personas can help pharma commercial teams:

  • Gain insights on how to increase compliance through better patient and HCP messaging and education.
  • Identify undiagnosed patients at a zip/post-code level, thereby expanding market opportunities not only for the targeted pharmaceutical manufacturers but for their targeted healthcare professionals (HCPs) as well.
  • Assess patients’ risk and impactability scores.
  • Quantify market potential within a given region.

To learn more about SCIO Health Analytics and how we can help you reach commercial excellence, go to https://sciohealthanalytics.com/markets/life-sciences.

TIME:

Tuesday, May 22, 2018, 11:00 a.m. – 12:00 noon EST

REGISTER:

For more information or to register for this webinar, click here.



Media contact:
Brandon Glenn
Amendola Communications
216.233.4357
bglenn@acmarketingpr.com

SCIO Health Analytics Contact:
Michele Norton, M.S., R.N.
Senior Vice President Marketing
727.815.7710
mnorton@sciohealthanalytics.com