SCIOXpert is SCIO Health Analytics’ advisory service that drives Commercial Excellence through insights and innovation.
Increase compliance through better patient and HCP messaging and education.
Build collaborative relationships with your risk- and outcomes-based partners.
Develop deeper engagements with physicians and hospitals.
Identify undiagnosed patients at a physician or zip-code level.
Measure ROI of marketing initiatives.
Enhance sales force effectiveness.
SCIO leverages its deep industry domain knowledge, advanced analytics capabilities, and subject matter expertise on patient-centric behavioral and commercial applications to deliver actionable insights. At the core of SCIO’s advanced analytics capabilities are Predictive and Prescriptive analytic methodologies that result in innovative, actionable and valued commercial insights.
By leveraging demographic, clinical, socioeconomic, and behavioral data, SCIO also develops patient personas to better understand a patient segment’s prospective risk in terms of the level of additional medication and medical services they will require as measured in dollars, as well as disease-specific insights. It delivers these actionable insights on key commercial business applications as given below.
Market Expansion Provides innovative insights and metrics at physician or institutional/hospital level. Our capabilities enable you to: Quantify and profile undiagnosed patients. Refine marketing messages. Address non-compliance factors, reasons. Identify switching opportunities based on unsuccessful treatments. Prioritize hospital targeting based on patient treatment opportunities and re-admissions.
Managed Markets Strategy Development (US) Enables the development of business relationships between payers and pharmaceutical manufacturers. Our capabilities allow you to: Identify the plans and payers that are on formulary with your brands, enabling you to define market access strategies, including rebate and co-pay options. Stratify patient populations based on risk and impactability to focus brand and HCP efforts. Quantify the safety, efficacy, and cost effectiveness of your products, demonstrating the proven impact and outcomes needed to support the shift to value-based contracting with payers.
Marketing Effectiveness Assesses the effectiveness of your marketing initiatives intended to drive compliance, capture new prescriptions, and increase brand penetration. Our capabilities include Demand Forecasting, Multi-channel Marketing Analysis, Marketing Mix Optimization, and ROI Analysis.
Sales Excellence Provides guidance in sales force effectiveness. Our capabilities include Account/Customer Segmentation and HCP/facility Valuation and Targeting, Territory Optimization, Sales Incentive Plan Design, and Sales Incentive Target Setting.
Launch Success Provides strategic and tactical insights for your commercial teams to drive the achievement of a brand’s business objectives. Our capabilities include development of effective pre- and post-launch plans in order to maximize revenue, market share, and profitability goals.