SCIOXpert is SCIO Health Analytics’ consultative advisory service that drives Commercial Excellence through insights and innovation.
Increase compliance through better patient and HCP messaging and education.
Build collaborative relationships with your risk- and outcomes-based partners.
Develop deeper engagements with physicians and hospitals.
Identify undiagnosed patients at a physician or zip-code level.
Measure ROI of marketing initiatives.
Enhance sales force effectiveness.
Driving informed decisions through Advanced Analytics
SCIO leverages its deep industry domain knowledge, advanced analytics capabilities, and subject matter expertise on patient-centric behavioral and commercial applications to deliver actionable insights. At the core of SCIO’s advanced analytics capabilities are Predictive and Prescriptive analytic methodologies that result in innovative, actionable and valued commercial insights.
By leveraging demographic, clinical, socioeconomic, and behavioral data, SCIO also develops patient personas to better understand a patient segment’s prospective risk in terms of the level of additional medication and medical services they will require as measured in dollars, as well as disease-specific insights. It delivers these actionable insights on key commercial business applications as given below.
Market Expansion Provides innovative insights and metrics at physician or institutional/hospital level. Our capabilities enable you to: Quantify and profile undiagnosed patients. Refine marketing messages. Determine and address non-compliance factors, reasons. Identify switching opportunities based on unsuccessful treatments. Prioritize HCP and hospital targeting based on patient treatment opportunities, geographic risk variances and re-admissions.
Managed Markets Strategy Development (US) Enables the development of business relationships between payers and pharmaceutical manufacturers. Our capabilities allow you to: Extend the value and partnership of the plans and payers that are on formulary with your brands, enabling you to define market access strategies, including rebate and co-pay options around achievable outcomes. Stratify patient populations based on risk and impactability to focus brand and HCP efforts. Quantify the safety, efficacy, and cost effectiveness of your products, demonstrating the proven impact and outcomes needed to support the shift to value-based contracting with payers.
Marketing Effectiveness Assesses the effectiveness of your digital and non-digital marketing initiatives. Our capabilities include: Assessing marketing’s effectiveness on patient compliance, new and total prescriptions, and brand penetration. Multi-channel marketing impact and profitability analysis. Marketing mix optimization. Sales forecasting. ROI analysis.
Sales Excellence Provides evidence and guidance in sales force performance and effectiveness integrated into your workflow. Our capabilities include: Account/ customer segmentation. HCP/facility valuation. Targeting. Territory optimization. Call planning and messaging. Sales incentive plan design.