Expansion into existing markets has become more of a challenge. You need to identify patients even before they are diagnosed and message the physicians accordingly.
Payers are demanding proof of value and improved patient outcomes tied to product utilization. You need to work with payers to identify patient types who present the highest risk and greatest opportunity to demonstrate positive patient outcomes via measurable metrics.
Traditional sales forces have been cut by almost 40%; specialty sales forces are emerging. You need an efficient way of targeting HCPs, conduct pre-call planning, monitor performance, and implement incentive compensation plans.
Access continues to decline to a shrinking number of physicians. You need to measure the effectiveness/ROI of multi-channel, digital marketing strategies and tactics (e.g., eDetailing).
Commercial Excellence is a common goal, yet fraught with challenges to achieve.
SCIO delivers meaningful, actionable insights on your target healthcare providers, patient populations or commercial activities, helping you compete and succeed in a changing life sciences market. We leverage our deep industry domain, technical and analytics expertise to pinpoint precise recommendations, prescribe actions and operationalize insights.
From C-suite to in-field users, our advanced analytics methodologies and capabilities are used to identify newly diagnosed patient potential to increase market share, to determine the reasons behind patient non-adherence, to create a true risk-sharing dialog and value-based care agreements with Payers, to enhance ROI of your multi-channel marketing initiatives, and to deliver more closely targeted messages to grow sales.
Our subject matter experts leverage their decades of practical life sciences experience and knowledge to help your organization effectively operationalize commercial insights.
Our advanced analytics expertise spans across many commercial areas of focus: brand management, sales, marketing, and managed markets strategy development.
Our patient-centric behavioral analytic capabilities support your market expansion and managed markets strategies.
Our Patient Personas provide insights on how to improve market share by identifying undiagnosed patients at a zip-code level and increasing compliance through better patient and HCP messaging and education.
Our extensive experience with payers and unbiased healthcare perspectives enable you to develop managed markets strategies and to build relationships with your risk- and outcomes-based partners.
Our sharper insights on your brands and target providers enable you to build deeper engagements with your customers.
SCIOXpert® is our advisory service that leverages SCIO’s deep industry domain and technical expertise focused on patient-centric behavioral and commercial analytics.
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New York, NY 10022, USA
