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  • MARKETS
    • Overview
    • Payers
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    • Health Service Companies
    • Life Sciences
  • OFFERINGS
      • Solutions Overview
      • Care Optimization
      • Population Health Management
      • Quality Measurement
      • Network Optimization
      • Provider Performance and Efficiency
      • Network Management
      • Reimbursement Optimization
      • Payment Integrity
      • SCIOClarity™
      • Risk Adjustment & Quality
      • Measurement
      •  
      •  
      • Converting Data into Insights
      • Insights-as-a-Service
      •  
      •  
      •  
      •  
      •  
      • Products Overview
      • SCIOVantage®
      •  
      •  
      •  
      •  
      •  
      • SCIOMine™
      • My Socrates®
      • Risk Adjustment and Quality Analytics
      • RAPS Error Correction
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      •  
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      •  
      •  
      •  
      •  
      • Medical & Pharmacy Claims Auditing
      • Prepayment Auditing
      • Chart Validation
      • Inpatient Data Pursuit
      • Member Outreach & Provider Collaboration
      • SCIOXpert™
      • Market Expansion
      • Managed Markets Strategy Development (US)
      • Marketing Effectiveness
      • Sales Excellence
      •  

      OVERVIEW OF ALL OFFERINGS >

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INSIGHTS-AS-A-SERVICE:

Supporting your quest of Commercial Excellence

Drive informed decisions across your organization.

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Life Sciences Market

INSIGHTS-AS-A-SERVICE:

Supporting your quest of Commercial Excellence

Drive informed decisions across your organization.

REQUEST A MEETING

Life Sciences Market

Home >> Offerings >> Solutions >> Insights-as-a-Service
MARKET CHALLENGES
YOUR NEEDS
SOLUTIONS
SUCCESS STORIES
RESOURCES

The Life Sciences industry continues to face new market challenges as it continues to evolve.

Expansion into existing markets has become more of a challenge. You need to identify patients even before they are diagnosed and message the physicians accordingly.

Payers are demanding proof of value and improved patient outcomes tied to product utilization. You need to work with payers to identify patient types who present the highest risk and greatest opportunity to demonstrate positive patient outcomes via measurable metrics.

Traditional sales forces have been cut by almost 40%; specialty sales forces are emerging. You need an efficient way of targeting HCPs, conduct pre-call planning, monitor performance, and implement incentive compensation plans.

Access continues to decline to a shrinking number of physicians. You need to measure the effectiveness/ROI of multi-channel, digital marketing strategies and tactics (e.g., eDetailing).

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Your Needs as a Decision Maker.

As a Sales Director/VP Sales, I want to easily identify KPI metrics across the entire sales organization, determine managers and reps that are under/over performing for any given time period and forecast brand Rx, which allows me to manage my sales team using historical and predictive analytics.

As a Sales Director/VP Sales, I want to easily identify KPI metrics across the entire sales organization, determine managers and reps that are under/over performing for any given time period and forecast brand Rx, which allows me to manage my sales team using historical and predictive analytics.

As a Brand Director, I want a complete picture of my market, including how we can expand into existing and new markets by identifying undiagnosed patient populations.

As a Brand Director, I want a complete picture of my market, including how we can expand into existing and new markets by identifying undiagnosed patient populations.

As a Global Franchise Lead, I need to view all marketing programs deployed for all brands by program costs, response rates, ROI, allowing me to manage my overall marketing tactics and to determine the ideal programs per target segment.

As a Global Franchise Lead, I need to view all marketing programs deployed for all brands by program costs, response rates, ROI, allowing me to manage my overall marketing tactics and to determine the ideal programs per target segment.

As a Managed Markets Strategist, I need to identify the payers, their plans, and all relevant key performance indicator (KPI) metrics that are on formulary with my brands, which allows me to identify and define outcomes and risks associated with our patient population, leading toward unbiased, two-way, contracting dialog.

As a Managed Markets Strategist, I need to identify the payers, their plans, and all relevant key performance indicator (KPI) metrics that are on formulary with my brands, which allows me to identify and define outcomes and risks associated with our patient population, leading toward unbiased, two-way, contracting dialog.

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Your Needs as a Decision Maker.

As a Sales Director/VP Sales, I want to easily identify KPI metrics across the entire sales organization, determine managers and reps that are under/over performing for any given time period and forecast brand Rx, which allows me to manage my sales team using historical and predictive analytics.

As a Brand Director, I want a complete picture of my market, including how we can expand into existing and new markets by identifying undiagnosed patient populations.

As a Global Franchise Lead, I need to view all marketing programs deployed for all brands by program costs, response rates, ROI, allowing me to manage my overall marketing tactics and to determine the ideal programs per target segment.

As a Managed Markets Strategist, I need to identify the payers, their plans, and all relevant key performance indicator (KPI) metrics that are on formulary with my brands, which allows me to identify and define outcomes and risks associated with our patient population, leading toward unbiased, two-way, contracting dialog.

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Drive informed decisions and profitable action across your organization.

Commercial Excellence is a common goal, yet fraught with challenges to achieve.

SCIO delivers meaningful, actionable insights on your target healthcare providers, patient populations or commercial activities, helping you compete and succeed in a changing life sciences market. We leverage our deep industry domain, technical and analytics expertise to pinpoint precise recommendations, prescribe actions and operationalize insights.


From C-suite to in-field users, our advanced analytics methodologies and capabilities are used to identify newly diagnosed patient potential to increase market share, to determine the reasons behind patient non-adherence, to create a true risk-sharing dialog and value-based care agreements with Payers, to enhance ROI of your multi-channel marketing initiatives, and to deliver more closely targeted messages to grow sales.

Our subject matter experts leverage their decades of practical life sciences experience and knowledge to help your organization effectively operationalize commercial insights.

Our advanced analytics expertise spans across many commercial areas of focus: brand management, sales, marketing, and managed markets strategy development.

Our patient-centric behavioral analytic capabilities support your market expansion and managed markets strategies.

Our Patient Personas provide insights on how to improve market share by identifying undiagnosed patients at a zip-code level and increasing compliance through better patient and HCP messaging and education.

Our extensive experience with payers and unbiased healthcare perspectives enable you to develop managed markets strategies and to build relationships with your risk- and outcomes-based partners.

Our sharper insights on your brands and target providers enable you to build deeper engagements with your customers.

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BENEFIT FROM OUR CONSULTING SERVICES

SCIOXpert is our advisory service that leverages SCIO’s deep industry domain and technical expertise focused on patient-centric behavioral and commercial analytics.

EXPLORE SCIOXPERT >

Success Stories!

Sales Targeting

One of our top 20 pharma clients was struggling with their target setting. SCIO developed a model that determined the relative growth capability for each territory, taking into consideration performance and potential. We also analyzed the standard deviation of the end-of-cycle sales versus target values across the territories. Over time, the standard deviation declined, an excellent indicator that the target-setting methodology was yielding good targets. The result was a sales force that was motivated to deliver improved quality of interaction with healthcare professionals. Download Case Study

Optimizing Revenue

For a leading pharmaceutical company, SCIO identified accounts with lower Average Duration of Treatment (ADoT), using patient-level data analytics in order to ensure the right strategies for promotional and educational awareness were used. The engagement provided the pharmaceutical company with the projection of expected incremental revenue of £860,000 over a 2-year period should they focus on the top 3 accounts that have a lower ADoT and a large patient pool.

Create your own success story with SCIO’s Insights-as-a-Service.

REQUEST A MEETING >

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Success Stories!

Sales Targeting

One of our top 20 pharma clients was struggling with their target setting. SCIO developed a model that determined the relative growth capability for each territory, taking into consideration performance and potential. We also analyzed the standard deviation of the end-of-cycle sales versus target values across the territories. Over time, the standard deviation declined, an excellent indicator that the target-setting methodology was yielding good targets. The result was a sales force that was motivated to deliver improved quality of interaction with healthcare professionals. Download Case Study

Optimizing Revenue

For a leading pharmaceutical company, SCIO identified accounts with lower Average Duration of Treatment (ADoT), using patient-level data analytics in order to ensure the right strategies for promotional and educational awareness were used. The engagement provided the pharmaceutical company with the projection of expected incremental revenue of £860,000 over a 2-year period should they focus on the top 3 accounts that have a lower ADoT and a large patient pool.

Create your own success story with SCIO’s Insights-as-a-Service.

REQUEST A MEETING >

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For Your Library

Brochures:

SCIO Life Sciences Story
SCIO Life Sciences Story
 DOWNLOAD PDF
SCIOIntelligence
SCIOIntelligence
 DOWNLOAD PDF
SCIOXpert
SCIOXpert
 DOWNLOAD PDF
Outcomes-Based Contracting
Outcomes-Based Contracting
 DOWNLOAD PDF

Other Resources:

Case Studies:

  • Leveraging Patient-centric Analytics and Personas to Optimize Non-Personal, Digital Marketing Spend
  • Type 2 Diabetes Patient Ethnicity Study
  • Allergy Market Assessment - Proving Hypothesis and Delivering Impactful Messages
  • Transforming Changes and Complexities to Control and Actionable Insights

Infographics:

  • Benchmark Survey Results: Sales and Customer Relationship Management Performance Reporting

Product Briefs:

  • Optimize Your Marketing Mix

Recorded Webinars:

  • Sales Force Effectiveness Techniques for Life Sciences
  • Outcomes-based Contracts between Pharma and Payers: Preparing for the Future, Now!
  • How Do I Expand My Markets By Identifying Undiagnosed Patients?
  • How Patient Personas can drive Market Expansion for Pharma

White Papers:

  • Achieving an aligned BI capability – fact or fiction?
  • Successful International Business Intelligence Strategy
  • Achieving a Modern Data Infrastructure and Business Intelligence Solution
  • Addressing Adherence by Strengthening the Provider Patient Relationship

Thought Leadership Articles:

  • The Reluctant Customer: Using Personas to Improve Compliance
  • Data-Driven Personas Help Take the Edge Off Risked-Based Life Science Contracts
  • Discovering the Healthcare Hot Spots
  • Patient Personas: Changing Behaviours Starts with Understanding What Drives Them
  • Patient personas can help drive behaviour change
  • Seizing the Market Opportunity of Undiagnosed Patients
  • Mo’ Data, Mo’ Insights
  • Data-Driven Personas Help Break Life Sciences Out Of The Compliance Slump

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